Physical Distribution Management and Sales Performance of Nigeria Bottling Company, Owerri, Imo State, Nigeria
Keywords:
physical distribution management, sales performance, warehousing capacity, sales volume, customer acquisition, customer acquisitionsales volumeAbstract
This study examined physical distribution management and sales performance of Nigeria Bottling Company Owerri, Imo State, Nigeria. The design adopted was survey; questionnaire was used as an instrument of data collection. The data collected were presented in tables and analyzed using simple percentage, Mean Statistic and Pearson Product Moment Correlation Coefficient (at 0.05% level of significance) through SPSS version 21.0. The study discovered that warehousing capacity influences sales volume; there is significant relationship between warehousing capacity and customer acquisition; there is significant effect of Transport outsourcing on sales volume; and there is significant relationship between Transport outsourcing and customer acquisition. It was concluded that the achievement of organization, especially in manufacturing industry (cement firms), depends on the extent to which physical distribution is made very practicable, effective and efficient in the system. The work recommends that Nigeria bottling company should constantly expand their warehouse base to ensure that products are effectively distributed to the warehouse to enhance high sales. Furthermore, the government should invest more on road, rail and other transport systems to enhance effective and efficient transportation of products and persons.