Physical Distribution Management and Sales Performance of Nigeria Bottling Company, Owerri, Imo State, Nigeria

Authors

  • Olannye, Henry Odigwe, Ph.D Department of Marketing and Entrepreneurship, Faculty of Management Sciences, Delta State University, Abraka, Delta State, Nigeria. Author
  • Obieche, Precious Nkechi Department of Supply Chain Management, Federal University of Technology, Owerri, (FUTO), Imo State, Nigeria. Author
  • Akaun, George Junior Department of Project Management Technology, Federal University of Technology, Owerri (FUTO), Imo State, Nigeria Author

Keywords:

physical distribution management, sales performance, warehousing capacity, sales volume, customer acquisition, customer acquisitionsales volume

Abstract

This study examined physical distribution management and sales performance of Nigeria Bottling Company Owerri, Imo State, Nigeria. The design adopted was survey; questionnaire was used as an instrument of data collection. The data collected were presented in tables and analyzed using simple percentage, Mean Statistic and Pearson Product Moment Correlation Coefficient (at 0.05% level of significance) through SPSS version 21.0. The study discovered that warehousing capacity influences sales volume; there is significant relationship between warehousing capacity and customer acquisition; there is significant effect of Transport outsourcing on sales volume; and there is significant relationship between Transport outsourcing and customer acquisition. It was concluded that the achievement of organization, especially in manufacturing industry (cement firms), depends on the extent to which physical distribution is made very practicable, effective and efficient in the system. The work recommends that Nigeria bottling company should constantly expand their warehouse base to ensure that products are effectively distributed to the warehouse to enhance high sales. Furthermore, the government should invest more on road, rail and other transport systems to enhance effective and efficient transportation of products and persons.

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Published

2024-11-30

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Articles

How to Cite

Olannye, Henry Odigwe, Obieche, Precious Nkechi, & Akaun, George Junior. (2024). Physical Distribution Management and Sales Performance of Nigeria Bottling Company, Owerri, Imo State, Nigeria . Journal of Human Resources and Management Science, 6(7). https://hummingbirdjournals.com/jhrms/article/view/242

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