Organisational Factors and Business Analytics Implementation of Selected Small and Medium Enterprises in Makurdi Metropolis, Benue State, Nigeria

Abstract

This study organizational factors and Business Analytics implementation of Small and Medium Scale Enterprises in Makurdi metropolis, Benue State, Nigeria. The study specifically examined the effect of Technological Infrastructure Capabilities, Management Supports, Talent Management Challenges, and Environmental Factors on Business Analytics Implementation of Small and Medium Enterprises in Benue State Nigeria. On the other hand, Business Analytics Implementation is designed broadly to cover Descriptive Analytics, predictive Analytics, and prescriptive Analytics. Four research question and four hypotheses were posed and stated respectively to achieve the stated objective of the study. A survey research design was adopted for the study, using Structured Questionnaire. The population of the study was 1,124 owner-managers of SMEs in Makurdi Metropolis, and a sample size of 295 was determined using Taro Yamane’s Techniques. The research instrument was validated through content and face validity; Cronbach Alpha reliability procedure was used to establish the reliability of the research instrument. Data gathered in the study were analyzed with the use of descriptive and multiple regression analysis. The result show that a statistical significant relationship exists between Technological Infrastructure Capabilities, Management Support, Talent Management Challenges and Business Analytics Implementation (r=.929, p<.05). However, an insignificant relationship was observed between Environmental Factors and Business Analytics Implementation (r=.964, P>.05). Therefore, the result found that Technological Infrastructure Capabilities, Management Support, Talent Management Challenges Influence Business Analytics Implementation in small and medium enterprises in Benue State, Nigeria. It was recommended that Business owners and Government should consider these actors to increase the extent Business Analytics Implementations among Small and Medium Enterprises.