Audience Perception of Radio Health Messages on Hypertension among Residents of Osun state, Nigeria
Keywords:
Audience Perception, Radio Health Messages, Hypertension Awareness, Hypertension Prevention, Radio ProgrammeAbstract
This paper examined audience perception of radio health messages on hypertension among residents of Osun State, Nigeria using Health Focus on Fresh FM 104.9, Osogbo as case. Adopting framing theory and the elaboration likelihood model, the study surveyed four hundred and twenty-two (422) residents through multi-staged sampling technique using a structured questionnaire. Data gathered were analysed using descriptive and inferential statistics and hypothesis tested at a 0.05 level of significance. Findings revealed that Health Focus radio programme did not significantly influence practice tips on hypertension prevention among Osun State residents (R2= 0.255, B= 0.262, t= 11.380, p<0.05) as audience awareness and listening habits to the radio programme were found to be low. The study concluded that the audience listened to Health Focus radio programme at a rather low level and that participants did not practice hypertension prevention tips highlighted. It was therefore recommended that producers of Health Focus radio programme should adopt more proactive measures to improve the awareness of the programme and that public health workers in the state should find and adopt measures to ensure that residents practice hypertension and other diseases prevention tips.
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Copyright (c) 2024 Ekeh, Charles Maduabuchi (PhD), Alade, Olubukola Felicia (Author)

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